Marketing Fundamentals

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Welcome to Marketing Fundamentals

In this series, you’ll find 20 strategies and partnerships that will help you market your Customer Training offerings effectively. Follow along to develop a high level marketing strategy for your own training program.

Each course is designed around one of the most common training goals among our customers and the Customer Training industry at large.

Reduce Time to Value
Drive Product Adoption
Grow Training Revenue

Pick the goal that is most relevant to your immediate needs to learn valuable marketing tips and tricks that you can implement today.

6.1 Marketing New User Training

Learn how to convert your newest customers into your newest learners!

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Strategies for Promoting your Training Offerings

Discover ways to inspire end users to learn more about the various products and features you offer.

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Monetizing Your Training Program

Ready to grow training revenue? Learn how to leverage internal partnerships to drive training revenue through the roof.

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The Rise of Customer Education

Exploration of market and industry trends that have led to an increased focus on Customer Education

Analytics Fundamentals

Learn how to get the most out of Skilljar enrollment and student data.

Skilljar Admin Professional Exam

Demonstrate your Skilljar knowledge! Complete this exam to earn your Admin-level Skilljar Admin Professional certificate!

(old_beta) Onboarding Course 2: Setup

Configuring your environment (~15 mins)

Ten Tips for Effective Content in Skilljar

We’ll show you how to execute on the top 10 content strategy tips

Webinars Spotlight Webinar

[Archived] Catalog Filter Groups

Make it easy for students to find courses in your catalog.

Domains & Publishing QuickTips

[Archived] Updating Dashboard Users

Learn how to update existing dashboard users and their access within the Skilljar dashboard.

QuickTips Dashboard Administration

Course Recommendations

Skilljar creates course recommendations dynamically for each student, based on courses that other students enrolled in.

Optional Lessons

Use optional lessons to offer flexibility with surveys, exams, and more.

[Archived] Inviting Dashboard Users

Learn about the various types of dashboard users and how to manage them.

QuickTips Dashboard Administration

[Archived] Performing Bulk Uploads

Learn how to upload content in bulk and automatically create lessons from the content.

QuickTips Course Management

4.2 Getting Started w/ Live Training

Use this lesson type to offer Instructor-Led or Virtual Instructor-Led Training from within Skilljar!

[Archived] Working w/ Tags

Learn about tags and how to surface courses on your catalog using filter groups.

Domains & Publishing QuickTips

[Archived] Working with Language Packs

Single Sign-On Overview

Learn the basics of Single Sign-On and how you can use it to control enrollment and authentication in your training domain.

Dashboard vs Training Domain

Administrators use the Skilljar Dashboard to design and distribute their training platforms.

Single Sign-On Overview (Interactive)

Learn the basics of Single Sign-On and how you can use it to control enrollment and authentication in your training domain.

Domains & Publishing New

Defining Your Customer Education Model (Keynote)

Determine the model that best suits your needs and how to put that model into action

Data-Driven Customer Education (Panel)

Lessons Learned from Embedding Education Throughout the Customer Journey

Content that Sticks (Panel)

Strategies for Building Effective Training Content for Voluntary Learners

Onboarding Course 3: Publishing

Creating a domain, configuring access, and promoting your training.

February 19 Product Releases

Onboarding Course 2: Content

Creating courses, lessons, and live training events.

Onboarding Course 1: Setup

Configuring your environment.

Dashboard Administration

Training Analytics Deep Dive

For our second installment of the Skilljar Product Spotlight, we're excited to deep dive into Training Analytics. Learn valuable metrics that industry movers and shakers are focusing on and how to surface those metrics from your training data.

Five Star Themes

Join us for our summer spotlight, where we'll show off 5 very different, very awesome training domain themes. You'll get all the necessary code, and we'll walk through how to implement each theme. Follow along in a test or hidden domain to see just how awesome your new theme can look!

Implementation 101

Planning your training portal launch.

Adapting Customer Onboarding for an On-Demand World

Learn how to create an effective customer education strategy for the modern learner.

[Archived] Creating a Successful Customer Training Strategy

Creating a comprehensive customer training program might seem like a daunting task, but there are some simple steps you can take to set your organization up for success.

Data-Driven Training: Customer Training Completion Rates

We crunched some of the numbers to bring you data on training completion rates and how different factors in your courses and content may affect them.

Demonstrating the ROI of Customer Training

Educating executives in the ROI of customer training can be critical to your success.

Customer Training Goals for 2018

Driving Customer Health Through Education

In this webinar, we examine the ways in which training bolsters customer health.

[Archived] Mapping Your Customer Training Journey & Growth Plan

Customer training is not designed to be static; there’s always room for more growth.

Optimizing Customer Training: Benchmarks for 2017

We analyzed data collected over multiple years of delivering best-in-class training experiences to provide insight into how customer training teams are educating their users today.

[Archived] Why Every Tech Company Needs a Customer Enablement Program

Today’s customers have more choices than ever before. If you want to keep their business, you need to set them up for success from day one.